Rally brand assets & usage guide
Download official Rally logos, colors, and usage rules. Built for speed and clarity so your team ships consistent brand stories.
Official logos
SVG files • Do not modify colors or proportions
Minimum size
Do not display the logo smaller than 96px wide for digital. Maintain legibility on all backgrounds.
96px – dark on light
96px – light on dark
Clearspace
Keep at least the height of the ‘R’ in Rally as padding around the logo.
Marks
Icon-only assets for favicons, avatars, and badges
Brand guidelines
Color palette
Extracted directly from the Rally wordmark gradient and supporting lockup. Use these shades to keep artwork aligned with the core logo treatment.
Dark violet
#25043A
Rally Violet
#6D37D5
Light violet
#E5D6FF
Orange
#FF4E00
Rally White
#FFFFFF
Rally Black
#000000
Do
- Use approved logo files.
- Provide adequate contrast.
- Preserve aspect ratio.
Don't
- Recolor the mark.
- Skew, rotate, or stretch.
- Place on busy backgrounds.
Press contact
Email: marketing@rally.fun
By using Rally brand assets you agree to our Brand Guidelines and Trademark Policy. Don't alter the logo or imply endorsement. For any custom usage, please request approval at marketing@rally.fun.